Led the strategic development of a new brand name and identity. Oversaw the transition from concept to execution, building a distinctive and sound brand ready for market launch.

Executed the ongoing marketing plan, translating strategy into action across digital, content, and events. Managed timelines and cross-channel coordination to ensure consistent brand presence and performance. Monitored results and optimized tactics to drive engagement, awareness, and growth.

Served as the professional photographer for Colorado’s first private reforestation company, capturing imagery that brought its mission to life.

Led layout design across a full suite of collateral - exterior signage, promotional materials, informational handouts, direct mail, swag, and more - ensuring cohesive branding and professional execution at every touchpoint.